Sunday, March 21, 2010

New Bakery/Sandwich shop

The new shop that is applying to open at Shawmut and Hanson made an article in the Herald last week, This is the same gentleman that came to our March ESNA Meeting. Since herald articles expire after a week, the text of the article is below...



The Wholy Grain, a bakery and deli emphasizing healthy fare, is coming to the South End this summer.

Neighborhood residents Ken Hassett and David McFarlane are going through the permitting process to open it in a space that previously housed a private social club at 275A Shawmut Ave., near Coppa, South End Formaggio and the Franklin Cafe.

“We’re looking to open a very health-conscious, take-out restaurant called the Wholy Grain with artisan-style breads, fresh in-house roasted meats and prepared meals to go,” Hassett said.

The plan is to steer clear of processed foods and do much of the baking on-site, with pastries and a juice bar also among the offerings. The Wholy Grain eventually will operate 7 a.m. to 10 p.m. to catch business for all three meals.

Hassett, who doesn’t cook, says the prepared meals geared to both meat eaters and vegetarians will be as much for himself as customers.

“I’m trying to repeat what I grew up with: a nice, decent home-cooked meal that has a little flair to it, but is healthy at the same time,” he said.

The Wholy Grain will be a takeoff of a fresh food takeout restaurant operated by Hassett’s brothers in the city of Cork, Ireland.

“One of them is a master baker, and he has a great bakery that produces bread for a lot of restaurants in southern Ireland, and they’ve come up with a kind of takeout concept called the Wholy Grain,” Hassett said.

The South End space is 800-square-feet and will have patio seating.

“Outside, it doesn’t have a lot of curb appeal,” Hassett said. “But inside, it’s a really cute little space. We’ll kick it up a notch. It will be a nice, old-fashioned shop.”

He and McFarlane also own the Carriage House, a seasonal bed and breakfast in Provincetown.

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